Never Idle & VeriTread Partner for Logistics Transport

July 6, 2018

Contractors benefit from Never Idle and VeriTread partnership

Never Idle Logo

Never Idle Logo

Brookfield, Wisconsin (July 6, 2018) ‒ Never Idle LLC, the contractor-to-contractor rental and sales marketplace, and VeriTread For Business, have announced they are working together to ensure Never Idle’s clients get the best logistics transportation option on equipment deliveries. The agreement allows Never Idle to leverage VeriTread For Business platform to arrange hassle-free transportation with trusted heavy haul operators while moving construction equipment between the owner and the renter or purchaser.

When a contractor rents equipment from another contractor through Never Idle, the shipment will be sourced and priced through VeriTread’s Marketplace and Business platform. VeriTread collects bids for the shipment from a network of trusted transportation companies so the renter is assured that Never Idle uses competitive pricing from qualified, insured shippers.

“Never Idle puts a premium on service and safety for its clients,” said Terry Dolan, Never Idle President. Working through VeriTread For Business allows Never Idle to create a custom network of preferred carriers that meet and exceed those expectations.

“We designed the process to make contractor-to-contractor rentals a winning experience,” Dolan said. “We wanted to ensure that neither the contractor providing the asset nor the contractor renting or buying the asset had to be involved with managing the logistics of getting the unit from one place to another. VeriTread For Business offers us the tools to do that. It essentially provides in-house freight brokerage services to our clients without being a freight broker at all. Giving our customers reliable and competitive transport assistance is a critical component of our model, and we believe VeriTread has the perfect solution.”

Proven Results

The VeriTread partnership has already proven useful for a Never Idle customer who was looking for a specific piece of equipment. Never Idle researched and identified an owner who would be willing to sell and then assisted in structuring the sales transaction. Utilizing the VeriTread platform, Never Idle had secured a qualified shipper and loaded the equipment on a truck for delivery to the buyer within 24 hours.

Dolan said, “That successful transaction was made so much easier by partnering with VeriTread. The customer got the negotiated deal completely turnkey while he carried on with regular business. We handled the sourcing, hauling and invoicing.”

VeriTread For Business also enables Never Idle to grow and expand its preferred network by tapping into the available capacity of its own suppliers. “Many of the contractors that Never Idle is forming relationships with will, on occasion, have under-utilized hauling capacity available,” said Brian Ratkovec, Director of Sales at VeriTread.  “We want those same companies to be able to identify opportunities to haul for Never Idle, as well as other clients that utilize VeriTread’s Marketplace and Business platforms.”


Based in Brookfield, Wisconsin, Never Idle was founded by Terry Dolan, who’s held top executive positions with Case, Ingersoll Rand, Generac and most recently was the President of U.S. and Latin America business for Ritchie Brothers Auctioneers. Never Idle offers the industry’s first fully-managed contractor-to-contractor rental and sales marketplace. Never Idle’s mission is to convert equipment not currently in use by its owner into a profit center so contractors can focus on their core business of earning new projects, submitting bid proposals, and delivering projects on time and on budget. Contractors on the user-end of the rental process – those in need of equipment can easily receive delivery of rental equipment from within the Never Idle network.

VeriTread’s mission is to simplify and improve the heavy-haul transportation industry. They believe that by enhancing existing relationships, improving the accuracy of information, and reducing overall uncertainty, they will produce a better transportation experience for the benefit of transportation providers and shipping customers.
For further information, please contact:

Sara Schmuck, Account Manager | Ellenbecker Communications, Inc. | Telephone: 507-945-1008 ; Fax: 877-572-9860 | Email: [email protected]