heavy haul truck
About Our Company


With its technology, experience, and industry alliances, VeriTread has uniquely overhauled the heavy haul transport industry.

When you decide to revolutionize heavy haul,
you quickly realize that relationships are made one load at a time.

Our Mission: We are dedicated to providing the industry’s best transportation experience. Everything we do is designed to simplify and improve the heavy haul transportation industry. We do this by building easy-to-use technology that connects and empowers both shipping customers and service providers alike. We believe that our suite of innovative decision tools empowers our customers to make smarter, more informed transportation decisions, reducing overall uncertainty, and delivering a better experience for all.

Our Values:

  • Integrity
  • Customer Obsessed
  • Creativity
  • Unique Culture
  • Passion for Winning

The VeriTread Story

VeriTread was nine years in the making. Jeff Cox Jr., a seasoned transportation professional with a third-generation heavy equipment legacy, started an asset-based heavy haul company in 2004. It quickly established itself as the most innovative company in heavy haul transport. The company developed and started using its web-based freight management system to manage all of their internal freight functions less than a year after it opened its doors. It then began compiling the knowledge base of equipment specifications, trade secrets, and pricing data that was to become a core asset of the VeriTread platform.

Although it was profitable from the beginning, Jeff’s company was also an unparalleled research and development effort. It was the means to realize his dream of a new era in heavy haul transport. Jeff’s family has a long legacy in the heavy equipment business, and he grew up inside one of the world’s largest Komatsu distributors. Jeff has a Bachelor’s degree in MIS, as well as a Master’s degree in Finance, both from the University of Central Florida. He spent 10 years with Lockheed Martin, where he helped guide their overall technology vision through focused leadership and a capacity to implement cutting-edge technological solutions.

He founded VeriTread in 2013 as an opportunity to combine his two passions – heavy haul and high technology. “Nearly a decade ago I resigned from Lockheed Martin,” he said in a recent interview. “I took my savings and purchased a Peterbilt Tri-Axle Truck and a Fontaine Lowboy Trailer. I had the technology background required to build VeriTread, but I knew that I would also need a hands-on understanding of the heavy haul trucking business. It is full of industry secrets and insider knowledge, and I just had to learn it one load at a time.”

Jeff has successfully operated as an Asset-Based Carrier, a Nationwide 3PL Provider, and an International Freight Forwarder. He has experienced firsthand the daily challenges that shippers and transportation professionals are forced to overcome. In nearly a decade in every aspect of heavy haul, Jeff has mastered the art of moving machinery. He has, in fact, turned it from an art to a science.

Under Jeff’s leadership, VeriTread has created strategic alliances with Ritchie Bros., IronPlanet, United Rentals, Sumitomo, North American Caterpillar & Komatsu Dealers, and Rock & Dirt. With its technology, experience, and industry alliances, VeriTread feels it is uniquely suited to overhaul the heavy haul transport industry.