Digital Marketing Specialist

Full Time
Posted 3 weeks ago

VeriTread connects shipping customers and service providers in a secure online commerce for the Heavy Haul Freight industry. VeriTread enhances the relationship between shippers and carriers by providing a suite of innovative decision tools that empower members to make smarter, more informed transportation decisions. We enable shippers to move Freight seamlessly and without hassle while providing carriers with transparency and reliability.

About you

You thrive in a fast-paced environment and are able to think on your feet.  You work great within a team and as an individual contributor.  You desire professional growth and will go the extra mile to leave a customer with a positive experience.

What would you do every day?

  • Create and execute organic marketing campaigns for carriers and shippers
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Google My Business
  • Create and execute paid marketing campaigns for carriers and shippers
    • Facebook Business Suite
    • Twitter Ads Manager
    • Instagram Ads in Explore
    • Google Ads
  • Create and manage content marketing campaigns
    • MailChimp
    • Blog
    • LinkedIn
  • Orchestrate product rebrand & outreach
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Manage and monitor Facebook groups
  • Establish and foster relationships with both Shipping and Carrier Customers
  • Create seamless processes and efficiencies
  • Brainstorms new and creative growth strategies through digital marketing channels
  • Make decisions and problem solve – all the time

What You Need for this Position

  • Experience with following or similar tools:
    • Social Platforms: Facebook, Twitter, Instagram, LinkedIn
    • Scheduling Platforms: Hootsuite, Later
    • Facebook Business Manager
    • Twitter Ads Manager
    • Google My Business
    • Google Ads
    • Google Analytics
    • MailChimp
    • WordPress
  • Minimum 1-3 years experience in Marketing
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • A track record of high performance
  • Familiarity with the digital logistics landscape preferred
  • Problem-solving skills with attention to detail
  • Ability to create and coach best practices
  • Bachelor’s Degree preferred

VeriTread provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, ancestry, age, order of protection status, marital status, physical or mental disability, military status, sexual orientation including gender-related identity, pregnancy, physical or mental disability, and military status or unfavorable discharge from militaryservice.

Job Features

Job CategoryMarketing

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